Design Process:
Brand Identity Development: I started by researching and understanding the Australian cultural landscape, which informed my design choices for the logo, color palette, typography, and other visual elements that would become the foundation of "My Bit of Oz" brand identity.
Stationery Design: Drawing from the established brand identity, I crafted a range of stationery items, including business cards, letterheads, and envelopes, ensuring a consistent visual language across all print materials.
Social Media and Online Shop: To create a strong digital presence, I designed visually appealing social media graphics and crafted a user-friendly online shop experience that effectively showcased the unique range of Australian souvenirs and merchandise.
Bag Design: As an integral part of the shop's offerings, I designed a collection of bags that not only reflected the brand's identity but also served as functional and stylish souvenirs for customers to take a piece of Australia home with them.
Through this comprehensive branding project, I successfully captured the spirit of "My Bit of Oz" and provided them with a unified visual identity that reflects their passion for sharing the best of Australian culture with the world.
