GENERATIVE AI CONCEPT
Winter Jacket - Generative AI Concept
01.
About project
This project was a deep dive into the creative possibilities of Generative AI in fashion design. My goal was to conceptualize a winter jacket using Midjourney and Kling AI, ensuring visual consistency across all assets—not just in aesthetics but also in maintaining the same character throughout the series. By leveraging Midjourney’s --cw parameter, I refined my approach to achieve a cohesive and unified visual identity.
To push the concept further, I transformed the AI-generated and retouched images into a dynamic video, using Kling AI to generate motion while preserving the integrity of the original designs. I also explored branding integration, adding a logo in post-production to test how it interacts with AI-generated video content.
Client
Personal Project
Year
2025
DELIVERABLES
Creative Concept
Key Visual
Didigal Ads
Video
Role
Creative Concept
Assets design
TOOLS
Midjourney
Kling AI
Photoshop
Illustrator
Freepik
Pinterest
RETOUCHED IMAGES WITH LOGO:
02.
FInal output
The final video maintained strong visual consistency and character fidelity, demonstrating the potential of AI-driven fashion design. By utilizing Kling AI, I achieved smooth motion while preserving colors, materials, and the overall aesthetic.
A key focus was branding integration, where I tested how a logo interacts with AI-generated video content. While the logo appeared somewhat distorted, this is likely a temporary limitation, as AI video generation technology is evolving rapidly and will soon handle such details with greater accuracy.
This project highlighted both the strengths and current limitations of Generative AI in motion design. While it enables fast and cost-effective content creation, some elements—such as precise branding application—still require refinement as the technology continues to advance.
