Design Process:
Research and Concept Development: I started by immersing myself in Piast's brand identity and history, which informed my design direction and the various visual elements that would capture the spirit of Piast beer.
Visual Design: I skillfully designed the beer label, employing a harmonious color palette, carefully selected typography, iconic elements, and subtle textures, giving the label a modern appearance while honoring Piast's storied heritage.
Finalization and Adaptation: Once the design was refined and approved, I prepared the final label artwork for print, ensuring the highest quality and accuracy across various packaging formats and sizes.
Through this beer label design project for Piast, I was able to breathe new life into a beloved Polish brew by crafting a visually engaging and contemporary label that both honors the brand's heritage and appeals to a wide range of beer aficionados.
